11 Key Tips to Increase Your Google Ranking

After reading an informative article in Mashable Business I thought it would be very useful for so many of my readers. Rather than simply posting a link to it and creating the opportunity for you to either forget or misplace it, I thought you would be better served were I to take the time and post the best parts here for you. Aren't I a nice guy...? 

Actually, I am practicing what I preach (see point #1). It's not only Content but it will be beneficial for some time to come.

I am making the assumption here that the vital importance of your Google rank in relation to the success of your business is well understood. As any "savvy entrepreneur" should know, the degree to which an online business is implementing sound SEO (Search Engine Optimization) practices will largely determine the growth and efficacy of their business. If you're struggling with your SEO, more than likely your business is struggle as well. 

For my photography studio in Rancho Santa Margarita, Mark Jordan Photography, SEO has made all the difference in the world. Not only are my family portraits thriving (Orange County Family Portrait), my Orange County Headshot business (where I create business portraits and headshots for the arts), is off the charts busy (especially in Irvine for some reason).  

Since then, I've experimented, opening a high school senior portrait division (Orange County Senior Portrait), a separate site just for children's portraits (Orange County Children Portraits), as well as my most recent family beach portrait website (Orange County Beach Portraits). All of which would be nonexistent were it not for the magic of SEO.

Portrait Photographers from all over the county now contact me and want to know what my secret is for developing a successful photography business and portrait studio. Which brings me to one of reasons for my post. I can now simply point these photographers to my blog. Thank you Mashable Business for posting this article.    

The key is to boost your Google search rankings. Sounds simple enough, right? Maybe. However, I'll let you determine this for yourself. 

So then, with no further ado (I've always wanted to say this), here are several powerful Tips to Increase Your Google Ranking.

1. CONTENT - Make It Timeless
"You’ll want your content to take the top slots for your name and various keywords and phrases, so you’ll want to have high-quality, authoritative content. The best way to make sure your content is seen this way to is create content that is forever useful, not trendy and disposable. Create content that people will be reading 10 years from now, and you’ll be getting linkbacks for a decade. Colin WrightExile Lifestyle

2. PROFILES - Review Your Online Presence
Take a few minutes to login to each of your company’s online profiles. Is the biography up to date? More importantly, is your website’s URL listed somewhere? The incoming links from these profiles may not weigh too much in Google’s mysterious algorithm, but you’ll be surprised what it can do if you have more than a handful of accounts online. Logan LenzEndagon

3.EXPERTS - Seek Professional Help
I suggest hiring a search engine optimization company or freelance specialist to develop an effective strategy to improve your rankings. The Google Panda updates has made the SEO space even more challenging to produce results, so I suggest outsourcing this task to the professionals. Look for individuals or companies with proven track records, and monitor their bi-weekly reports closely. Anthony SaladinoKitchen Cabinet Kings

4. POSTING - Become a Guest Poster 
Start guest posting on tons of relevant blogs. Blogs love fresh content, and for you it’s a great way to build links, which will boost your rankings on Google. Ben LangMySchoolHelp

5. LINKS - Grow Backlings
Yes, creating good content is very important to make your business rank higher in Google. But links are even more important. Google loves links, especially those from other relevant, authority websites. Join any and all industry associations, guest blog with a link back to your website, and submit your site to any relevant directories to grow your backlink profile and your searches. Warren JollyAffiliate Media Inc

6. VIDEO - Give Your Business Personality
Video is such a huge thing now for business owners. Not only does it give your company personality, but it can also be spread across networks while linking back to your site. Create great videos filled with information people can share and then repeat. Now videos can be distributed across multiple platforms from one single platform, causing Google to love you. Ashley BodiBusiness Beware

7. EDU SECRET - Colleges Link To You 
The biggest SEO secret is that when .edu sites link to your website it gives you a higher Google ranking. Contact college and universities and find a reason for them to link to your site by running a special internship opportunity, for example. Nick FriedmanCollege Hunks Hauling Junk

8. UPDATES - Keep Your Site Fresh  
The more often you update your site, the more important Google thinks it is. If you can publish content to your blog every day, Google will start to recognize you as a great source of information for whatever your keywords are. With every blog post, you have another chance at ranking for new search terms, so each article increases the odds of your site being found. Matt WilsonUnder30CEO.com.

9. CAN FLASH - It's Cool But Ranks Poorly
Many small businesses, especially restaurants and bars, use Flash for their sites because it’s easy to launch, looks good and is fairly cheap. While the sites might look decent, they rank really poorly in Google (without doing some tricks). Change your Flash-based site to WordPress or another platform, and you’ll rocket up the search engine rankings. Nathan LustigEntrustet

10. LOCAL SEARCH - Claim Your Local Listings
Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing? If not, stop reading this article now and go claim your business listings immediately! I’ve seen a huge jump in traffic for businesses by simply claiming and filling out all the fields on these local profiles. The future of search is personalized local results, and these valuable profiles are often overlooked. Andrew SaladinoJust Bath Vanities

11. KEYWORDS - Think Like Your Client
Think about what your ideal clients and customers might be typing into Google, and then find out if your hunch is right by looking keywords up in Google’s free Keyword Tool. Keep in mind that 25% of keywords have never been typed in before, but you’ll want to aim for popular keywords with low competition if you can. Then write content around these keywords and learn to optimize. Nathalie LussierNathalie Lussier Media

Keyword Analysis Is Key Two effective ways of increasing your SEO rank are tagging articles and keyword analysis. You want to make sure your headlines are descriptive. You should also choose keywords that people are going to look for — so imagine yourself as a searcher. Lauren PerkinsLauren Perkins

Use Words People Use 
The biggest mistake people make in trying to rank high in Google is having no clue what people are actually typing into search engines to find you. An easy way to find this out is to go to the Google homepage and slowly start typing in your phrases. You’ll notice Google suggested searches come up. Use those exact phrases in your titles. That’s what people want, so give it to them. Trevor Mauch, Automize, LLC

Just in case your wondering, PageRank is not the same as your Google ranking. Where as your Google ranking is about your business position in Google's search results, which is determined based on a number of factors designed to provide end-users with helpful, accurate search results, PageRank is a link analysis algorithm (named after Larry Page) and used by the Google Internet search engine. PageRank assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set." OK, got that?

With that said, you've now got the information necessary to go out and raise your ranking in Google. Were I to do it all over, again, I think I would have taken point #3 to heart, and invested in a knowledgable professional, sooner. 


Orange County Photographer, Mark Jordan Photography, an Rancho Santa Margarita Photographer, specializes in crafting stunning contemporary, traditional, classic, and storytelling family portraits (high school seniors, children portraits, babies, maternity, pregnancy), headshots and pets. Mark Jordan, a Photography Hall of Fame photographer (with a Rancho Santa Margarita portrait studio), and provides portrait photography throughout Orange County and Southern California. Mark Jordan's Orange County portrait studio also serves San Diego County and Inland Empire. Studio Photography Services are also provided in Riverside County and Los Angeles County. Local Cites where Mark Jordan photography studio services are offered are as an Aliso Viejo Photographer, Anaheim Photographer, Brea Photographer, Costa Mesa Photographer, Coto de Caza Photographer, Cypress Photographer, Dana Point Photographer, Dove Canyon Photographer, Fountain Valley Photographer, Huntington Beach Photographer, Irvine Photographer, Ladera Ranch Photographer, Laguna Beach Photographer, Laguna Hills Photographer, Laguna Niguel Photographer, Laguna Woods Photographer, Lake Forest Photographer, Mission Viejo Photographer, Newport Beach Photographer, Northwood Photographer, Orange Photographer, Orange Park Acres Photographer, San Clemente Photographer, San Juan Capistrano Photographer, Santa Ana Photographer, Tustin Photographer, Villa Park Photographer, Westminster Photographer, Yorba Linda Photographer, Corona del Mar Photographer, Murrieta Photographer, Murrieta Hot Springs Photographer, Quail Valley Photographer, Riverside Photographer, Temecula Photographer, Winchester Photographer, Chino Hills Photographer, Fontana Photographer, Grand Terrace Photographer, Loma Linda Photographer, Montclair Photographer, Rancho Bernardo Photographer, Carlsbad Photographer, Coronado Photographer, Del Mar Photographer, Escondido Photographer, La Mesa Photographer, Oceanside Photographer, San Diego Photographer, San Marcos Photographer, Solana Beach Photographer, Vista Photographer, Carmel Mountain Ranch Photographer, Rancho San Diego Photographer, Rancho Santa Fe Photographer, and San Diego Country Estates Photographer, Turtle Rock Photographer, Shady Canyon Photographer. Portrait Photographers everywhere (photographers in O.C. as well) are welcome to contact our portrait studio for mentoring/guidance.