The "Soup Nazi" of Search Engines • Part 3 of 3

I once reasoned that "Google" was short for Go Ogle, i.e a creative way of demanding that we all go surf-the-net. But now, after years of experience, I believe they must have borrowed from the Australian vernacular, goog, an egg. As you know, an egg can either be a zero, or is exactly what business owners will lay when attempting to contact Google - or worse yet, conducting business with them. Either that or they've harkened back to Old English, where a goog is a drunk... I'll let you fill in the blanks.

In fact, now that I think about it, not many pleasantries come from eggs. Besides laying one, there's to suck eggs, having egg on one's face, being a bad egg, and let's us not forget the adage, not to put all one's eggs in one basket

On further reflection, maybe this is precisely what Google has been telling us all along, in a kind of a macabre, Twilight Zone sort of way. You know the episode where the seemingly gracious nine-foot Kanamits clearly articulated their disposition toward earthlings: To Serve Man. And just as they learned too late that the ambiguous phrase was actually the title of their Cookbook, we today assume Google was established to better serve the public good, all the while however, it's merely beckoning us to trust them with our business and personal connections/privacy, only later to discover in horror that it's recipe for disaster. 

Fortunately, after weeks of wondering and waiting, my reviews finally did return. As to my AdSense Campaign, I waited to post this blog until I heard back from Google as to how they would respond to their antiseptic appeal form. Google's stated. "After thoroughly re-reviewing your account data and taking your feedback into consideration, our specialists have confirmed that we're unable to reinstate your AdSense account." 

So what? Just open a new account, right? Google goes on to cite: "Please also note that publishers disabled for invalid click activity are not allowed any further participation in AdSense. For this reason, these publishers may not open new accounts."

In case you just missed it, a judge and jury declared my sudden rise in ad clicks as "invalid activity." I was not asked why or given any sort of voice or opportunity to talk with anyone. Since there is no customer service, there is no one to call, no appeal, and no avenue to gain an explanation. 


Now then, any takers who wish to attempt to support Google as anything but an onerous, inhumane machine, seeking who it may ban from it's infinite line of customers? 

Melodramatic? Possibly. Maybe standing in my shoes might afford you a different perspective. 
However, it's of interest to note that a couple Google-geeks have cautioned me not to post this blog for fear of retribution. What does this tell you about those who know Google intimately? Do any of us have such apprehensions of speaking our mind in regards to other behemoths such as Wal-Mart? General Electric? Hewlett-Packard? MacDonalds? State Farm? So then, why does the mere mention of "Google" send shivers down the backs of the well-informed?

If such presage exists now, what does it foretell in the years to come? Google Watch Dog states: "There are no detailed, published standards issued by Google, and there is no appeal process for penalized sites. Google is completely unaccountable." I ask you, what does history teach us about any entity that wielded great power without the governance of accountability?  Has anything good come from them? To the contrary. 

Whether my misgivings are warranted or not, as well as my account of how Google treated my abrupt rise in AdSense clicks, it might prove prudent to consider the degree to which your tether is fastened to them. If anything, simply be vigilant so you too are not left standing in line with "egg" on your face.


Mark Jordan
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